I remember all those dumb commercials of my youth.
So many of the local commercials were centered around some pretty absurd characters and scenarios.
However, that was really the point. The more attention paid to a commercial, the more people remember what was being sold. It was pretty comical. Yet, just as those commercial were a new way to reach out locally, digital marketing is leveraging a new marketplace as well. Those old commercial were actually doing more than the billboards before them. That is true as well with the advent of digital marketing. TV was a medium that was continually evolving when it came to marketing. That is the same thing the online marketing business is doing with online search. Search engine marketing or SEM is the new, better and local TV ad. But, online marketing is far more precise in its marketing strategy. Instead of a broad appeal, digital marketing aims to help costumers find you where they are looking. This is what makes digital marketing such a great choice for those marketing their HVAC services. With web design and search engine marketing, HVAC companies are able to actually interact with customers where they are. And they are in search engines whenever they are looking for goods and services. The online marketing business is able to use SEO, PPC and link building to drive that business to the HVAC company. This is the way of the future. While traditional marketing has its place, digital and online marketing are able to fully capture the much larger numbers of eyes looking for HVAC services.