That was the key to the web building for me.
There are plenty of challenges in one’s life. I know that I have been through my fair share. However, the challenge of starting my own HVAC business was one that was indeed the most intense. Yet, I have fared pretty well thus far. I started really small with minimal capital investment. There was enough for a couple of trucks, equipment and being able to hire 2 HVAC techs. The rest was up to me. The more business I was able to land, the more I put away toward advertising. When I hit a certain point, I knew that I wanted to focus that money on digital and online marketing. It just made the most sense to me. There is no doubt that most of my potential clients are out there online using a search engine. I wasn’t exactly wild about using the Google ads because I really wanted a more focused and local approach. So, I went to a local online marketing business to see what exactly they could do for me. What I found was a wealth of digital marketing strategies to help me grow my HVAC business. They started with web design. My old website was transformed into one that was not only professional, intuitive and attractive but also interactive. That was the key to the web building for me. Once that was done, the SEO, link building and PPC strategies drove traffic to my new website. The results were near immediate. And, I am getting far more value from online and digital marketing than I would have from traditional methods.