Our local area is 1 that relies a good amount on consistent Heating, Ventilation, and A/C comfort.
Our clients demand it as well they should. Our weather is on the hot side for sure. There is some off time in the Winter but mostly the Heating, Ventilation, and A/C calls are for the cooling aspect of Heating, Ventilation, and A/C. Recently, this has been proven to myself and others that digital advertising can make a huge difference for Heating, Ventilation, and A/C supplier owners. Both of us started up this supplier when the area was much less populated. But the competition has seen that this is a particularly solid market and has jumped in with both feet. The influx of all this competition has made marketing and advertising our business a particularly critical part to sustaining and growing our small business. On the advice of a friend, I took a meeting with an online advertising team. It didn’t take myself and others too long to see that I was not dealing with a traditional advertising service. They see how clients are finding us online now. Big signs and supplier cards have their venue. But the bulk of our advertising budget will be going right into digital advertising. It’s simple really. The digital advertising business had a strategy which made particular sense. First, the web design crew turned our passive online platform into a multi-faceted and interactive website. This was essential for the SEO services to be able to drive our supplier to a venue that is capable of capturing client interest. Using connection building, PPC and other SEM tactics, the digital advertising business put us squarely in front of the client base that every one of us needed and who needed us. It was a totally logical plan and 1 that has garnered us a much bigger part of the regional market share.