I embrace the notion that each of my customers has the ability to directly and honestly interact with my HVAC business. It’s an aspect of how I do business and is fundamental to our ethics. The days of just passing out business card and hoping for the best are just outdated. Just having a website that does nothing but act as an electronic billboard is not enough either. Today’s online marketing has evolved with a number of very effective tools. These tools are able to grow and sustain any HVAC company. While it is elemental to be ethical, expert and do good work, the online marketing can leverage all of those qualities into more business. I found this out after my HVAC company’s growth ended up plateauing for too long. So, I took a hard look at how we were advertising. We were woefully behind the times. I made an appointment with a digital marketing business and was amazed with the potential. Through web design and search engine marketing, they turned our online platform into a business generator. Our website was no longer some sort of static online sign. We had people engaging us and we were now able to actually capture these interactions. Then the SEO, PPC and link building just drove business to our site. The customers are online and they are on search engines looking for services like HVAC. So, I am happy and glad to be meeting them there now. It’s only been about six months but we are thrilled with the direction online and digital marketing is taking us.