My cousin Grace has a truly interesting method for a business. I enjoy Grace, the people I was with and I have been truly close going back to childhood, where the people I was with and I were truly raised as siblings by our Aunt after our parents passed away. As much as I enjoy her, I don’t suppose if I am willing to gamble various thoUSnd dollars to help bankroll her idea; She needs startup money, of course, some initial capital to get all the tools and resources she needs to work. Once she is up and running, she will be making money within weeks, not months, however it’s still a gamble. She believes that a female Heating and Air Conditioning tech service will be more welcomed into homes then the all-male companies. When I disagreed with her, she showed myself and others her SEO plan, and how she intends to focus her promotions on the key demographics, so that any woman in the town who Googles an Heating and Air Conditioning corporation will see hers first. I didn’t suppose that you could push your advertisements towards a gender, but she can, and knows that women will respond to her ads for a “kinder, gentler” Heating and Air Conditioning dealer. If she is right, then there are a whole lot of shoppers out there who would love not to have a weird man in their home, even if that man is certified for Heating and Air Conditioning work. Single moms, senior citizens, and various other people would be more comfortable with a female Heating and Air Conditioning tech in their home. I suppose it’s a large risk, but she believes in this Heating and Air Conditioning idea, and I guess in her, so I will legitimately back Grace’s new venture.